Luxury Customer Experience Cherry Tree Inn & Suites emphasizes high-quality amenities and modern accommodations, presenting opportunities to promote premium hospitality products and personalized guest service solutions to enhance guest satisfaction and loyalty.

Tech-Enabled Operations With a technology infrastructure that includes PHP, Google Tag Manager, and site analytics tools, there is potential to offer innovative digital marketing, property management, or guest engagement platforms tailored to improve online presence and operational efficiency.

Market Expansion Located along a prime waterfront with a focus on service and comfort, Cherry Tree Inn & Suites can explore partnerships or targeted marketing campaigns with local tourism and activity providers to attract more leisure travelers in Traverse City and surrounding markets.

Brand Positioning Opportunities As a top-rated resort with a recent management appointment, there is scope to introduce brand enhancement solutions and reputation management services to solidify its position as Traverse City’s leading waterfront hospitality provider.

Employee Engagement The company's investment in staffing and management appointments indicates a focus on quality service; this opens doors for HR technology, training programs, and employee engagement tools to further elevate guest experiences through staff excellence.