Expanding Product Range Cheryl’s Cookies has diversified from its original five cookie varieties to over 200, including baked goods for everyday and special occasions, presenting opportunities to cross-sell complementary products like gift baskets and seasonal items through targeted campaigns.

Loyal Customer Base With a strong brand reputation and loyal following for high-quality, handcrafted desserts, there is potential to upsell customized gifting options and subscription services to existing customers, enhancing lifetime value.

Strong Digital Presence Part of a highly ranked online retail group, Cheryl’s Cookies can leverage its parent company's advanced e-commerce platform and marketing channels to expand reach and boost online sales, especially via personalized marketing and targeted advertising.

Market Growth Opportunities Given the company's recent expansion efforts and the overall increase in online gifting demand, there is room to explore new markets and partnerships with other gifting and retail brands to increase sales volume.

Operational Scaling With parent company plans to increase headcount by over 8,000 and recognition as a top workplace, Cheryl’s Cookies has scope to scale production capacity and improve logistics, enabling it to support larger volume sales and seasonal spikes effectively.