Event Growth Capitalize on CDS’s flagship Midwinter Meeting as a recurring high-traffic event to upsell exhibitor sponsorships, premium booth placements, and targeted advertising packages aligned with the tradeshow audience.

Digital Expansion Leverage the newly launched exhibitor portal and existing tech stack to propose enhanced digital sponsorships, CRM-driven lead capture, and analytics services to improve exhibitor ROI and attendee engagement.

Partnership Opportunities Pursue strategic alliances with dental tech and equipment platforms (building on the Torch Dental partnership) to offer integrated procurement workflows, spend management tools, and co-branded marketing initiatives.

Membership Upsell Target CDS’s 6,100+ member base with continuing education bundles, premium content access, and member-exclusive events to drive annual renewals and cross-sell training programs.

Marketing Synergy Propose end-to-end marketing services leveraging CDS’s public health campaigns history and strong regional presence to offer branded campaigns, content creation, and audience insights for sponsors and partners.