Growth potential Franchisee Pacific Meritage operates Chili’s in Hawaii with 5 locations and ongoing brand renovations, signaling readiness for expansion and opportunities to upsell system enhancements, marketing partnerships, and location-level digital enablement.

Tech enablement Current tech stack includes Microsoft Advertising, The Trade Desk, Google Cloud, WordPress and analytics tools, indicating openness to data-driven marketing, CRM integration, and targeted digital campaigns to boost guest acquisition and retention.

Operational scale Small to mid-size team (11-50 employees) across multiple concepts, suggesting a need for scalable solutions in recruiting, training, scheduling, and hospitality technology that can move with growth while maintaining service quality.

Franchise support Strong backing from Brinker International and Argonne Capital presents a channel for co-selling opportunities, shared marketing programs, and access to franchisor-approved technologies and vendor partnerships.

Comparable landscape Operating alongside notable national brands in a similar revenue band offers a chance to position offerings as cost-effective, enterprise-grade options tailored for franchisees seeking modernization without large-scale capital expenditure.