Small Biz Reach As a local newspaper with a lean team and revenue under one million, Chippewa Herald presents an opportunity to offer targeted, cost-effective digital advertising and sponsored content packages tailored for small businesses and community-focused brands.

Multi-Channel Tech Leverage their existing tech stack including Google AdSense, The Trade Desk, Segment, Simpli.fi, WhatsApp Business, Google Pay, PayPal, and KnowBe4 to propose integrated ad solutions, data-driven audience targeting, and secure payment/lead capture workflows.

Community Partnerships Recent collaborations with hospitals, police departments, schools, and local economic development groups suggest a strong propensity for community-facing initiatives; upsell sponsored events, public health campaigns, and local sponsorships tied to the Cardinal Market and other community programs.

Growth Signals News of new locations and partnerships, plus a continuation of local expansion signals potential for regional advertising behind cross-promotional opportunities across Chippewa Falls and Chippewa Park/Cornell Jim Falls areas.

Targeted Outreach With a small internal team, there is an opportunity to position turnkey all-in-one marketing packages, including digital ads, CRM-ready lead capture, and measurable ROI dashboards, to simplify adoption for local small businesses and organizations seeking quick impact.