Local SMB IT Position Choicenet as an affordable MSP for local small businesses, offering remote support, basic cybersecurity, and scalable onboarding to capture underserved Oroville-area clients.

Channel Partnerships With a lean headcount, there is strong potential for channel or white-label partnerships to scale delivery without hiring, enabling faster go-to-market for SMB IT services.

Service Differentiation Differentiate through a clear service catalog and security-first approach to attract SMB buyers who prefer predictable pricing and straightforward engagements over large MSPs.

Local Market Focus Leverage the local Oroville footprint to target nearby small businesses with geotargeted outreach, on-site support, and affordable monthly managed services tailored to low-to-mid complexity networks.

Discovery and Modernization Propose a formal discovery and modernization plan focusing on IT assessment, cloud readiness, backup and disaster recovery, and cybersecurity improvements to convert initial engagements into ongoing managed services.