Regional Tourism Growth Choose Lansing is a hospitality-focused organization with a mission to develop Greater Lansing as a visitor destination. This indicates potential partnerships in tourism marketing, convention services, and experiences that drive visitor spend and regional exposure.

Digital Marketing & Tech Tech stack includes QuickBooks, LinkedIn Ads, iCIMS, AWS, Cloudinary, Microsoft Teams, Adobe Creative Suite, and Piwik PRO Core. This signals openness to integrated marketing, CRM, analytics, creative services, and cloud-based collaboration tools—opportunities for advertising, recruitment, and data-driven campaigns.

Sustainability & Accessibility Recent collaboration with Wheel the World on accessibility mapping suggests a commitment to inclusive travel experiences. Opportunities exist for accessible tourism programs, partnerships with mobility-accessible venues, and inclusive event planning services.

Growth Potential Revenue range indicates a mid-market organization with modest headcount. Potential to upsell integrated marketing, event services, and destination management solutions to expand their ability to host larger conferences, recruit partners, and attract sponsors.

Funding & Networks Active regional partnerships and involvement with Downtown Lansing Inc. and local sports initiatives imply strong local networks. Prospects exist for sponsorships, joint marketing, and access to regional associations to scale outreach and digital campaigns.