Regional Tourism Growth Choose Lansing drives region-wide visitor destination development in Greater Lansing, presenting opportunities to partner on multi-year tourism campaigns, conferences, and destination branding services that leverage their existing networks.

Sustainability & Inclusion The organization emphasizes Diversity, Equity and Inclusion and positions as an Equal Opportunity Employer, suggesting a receptivity to partnerships that highlight inclusive tourism experiences, accessible events, and sustainable practices aligned with ESG storytelling.

Industry Partnerships Active engagement with downtown development, local chambers, and partner agencies (as seen in recent collaboration with Downtown Lansing, Inc. and Lansing Regional Chamber) indicates openness to co-hosted events, sponsored programs, and cross-promotional initiatives.

Digital & Tech Stack Utilizes tools like QuickBooks, Adobe, Cloudflare, Piwik PRO Core, and marketing platforms, presenting opportunities to offer analytics, digital marketing optimization, CRM/list augmentation, and website performance improvements tailored for destination marketing efforts.

Growth & Funding Readiness With a mid-market revenue range and a workforce of 11-50, there is capacity to scale partnerships or services, including programmatic marketing, event services, or software deployments to support larger regional campaigns and tourism ambassador initiatives.