Luxury niche Chupi operates in the luxury jewelry segment with a storytelling and heirloom positioning, indicating potential for premium partnerships, exclusive collaborations, and limited edition drops with high-end distributors and luxury retailers.

Sustainable packaging The brand emphasizes natural, biodegradable, and keepsake packaging design, presenting an opportunity to partner on sustainable packaging collaborations, green certifications, or co-branded eco-friendly initiatives appealing to sustainability minded retailers and consumers.

Growing footprint Recent expansion to a new 4500 sq ft Dublin hybrid retail and studio space signals momentum in European markets; sales outreach could target upscale Dublin and broader Ireland luxury channels, as well as experiences for high-net-worth travelers.

Digital stack With a tech stack including Amplitude, Klaviyo, Apple Pay and more, there is room to propose D2C growth services, data-driven marketing partnerships, and enhanced omnichannel experiences to optimize personalized customer journeys.

Strategic partnerships Existing collaborations (KPMG, media coverage, limited editions) suggest openness to brand partnerships; explore opportunities with luxury lifestyle brands, financial services affinity groups, or prestigious retailers for co-branded collections and events.