Insights

Luxury Personalization Chupi focuses on storytelling through jewelry, emphasizing meaningful moments and heirloom quality, presenting opportunities to upsell customized and limited-edition collections that resonate emotionally with customers.

Sustainable Packaging The company's use of biodegradable materials and keepsake-oriented packaging creates potential for premium eco-conscious product lines and environmentally friendly gift options appealing to socially responsible consumers.

Expansion and Presence Recent opening of a new retail and studio space in Dublin's luxury district indicates a strategic growth move that can be leveraged to introduce exclusive in-store collections and experiential events for high-net-worth clientele.

Digital Engagement Utilizing advanced tech stack including AWS, Microsoft Clarity, and Cloudflare, Chupi offers opportunities to enhance personalized digital experiences, targeted marketing, and online exclusives to drive higher conversion rates.

Limited Edition Releases Frequent launch of limited edition collections such as the Ruby Collection and grey diamonds suggests a focus on exclusivity and scarcity, which can be employed to create targeted campaigns for collectors and luxury jewelry enthusiasts.

Chupi Tech Stack

Chupi uses 8 technology products and services including Microsoft Clarity, Amazon Web Services, Zendesk, and more. Explore Chupi's tech stack below.

  • Microsoft Clarity
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Zendesk
    Documentation Tools
  • JSON-LD
    Javascript Frameworks
  • core-js
    Javascript Libraries
  • American Express
    Payment Processing
  • Priority Hints
    Performance
  • Cloudflare Bot Management
    Security

Chupi's Email Address Formats

Chupi uses at least 1 format(s):
Chupi Email FormatsExamplePercentage
First@chupi.comJohn@chupi.com
70%
FirstLast@chupi.comJohnDoe@chupi.com
15%
Last@chupi.comDoe@chupi.com
8%
First.Last@chupi.comJohn.Doe@chupi.com
7%

Frequently Asked Questions

Where is Chupi's headquarters located?

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Chupi's main headquarters is located at Powerscourt Townhouse, South William Street Dublin 2, Ireland, IE. The company has employees across 4 continents, including EuropeAfricaAsia.

What is Chupi's official website and social media links?

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Chupi's official website is chupi.com and has social profiles on LinkedInCrunchbase.

What is Chupi's NAICS code?

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Chupi's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Chupi have currently?

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As of October 2025, Chupi has approximately 51 employees across 4 continents, including EuropeAfricaAsia. Key team members include Chief Executive Officer: C. S.Chief Technology Officer: B. D.Chief Strategy Officer: K. N.. Explore Chupi's employee directory with LeadIQ.

What industry does Chupi belong to?

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Chupi operates in the Retail Luxury Goods and Jewelry industry.

What technology does Chupi use?

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Chupi's tech stack includes Microsoft ClarityAmazon Web ServicesZendeskJSON-LDcore-jsAmerican ExpressPriority HintsCloudflare Bot Management.

What is Chupi's email format?

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Chupi's email format typically follows the pattern of First@chupi.com. Find more Chupi email formats with LeadIQ.

How much funding has Chupi raised to date?

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As of October 2025, Chupi has raised $3M in funding. The last funding round occurred on Feb 14, 2023 for $3M.

When was Chupi founded?

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Chupi was founded in 2013.
Chupi

Chupi

Retail Luxury Goods and JewelryIreland51-200 Employees

“When I started Chupi, I fell in love with the idea that jewellery is a piece of the future. Each piece is about the moment it will mark, how we commemorate those moments in our lives.”
Chupi Sweetman, Founder & CEO

At Chupi, we see jewellery as the autobiography of our lives. Every piece we create is designed to mark our most precious moments, milestones, and memories; to be worn as a connection to our past and serve as heirlooms for our next generations. This thread of storytelling is woven through everything we do, connecting us and our community.

Beautifully designed, consciously made
As much a beautiful design object as functional packaging, our suite is made almost exclusively with natural, biodegradable and sustainable materials, from paper and card to silk and organic cotton. Working with renowned packaging designer Vincent Villagér, our goal was to design packaging that could live on as keepsakes and equally be easily recycled.

Section iconCompany Overview

Headquarters
Powerscourt Townhouse, South William Street Dublin 2, Ireland, IE
Website
chupi.com
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $3M

    Chupi has raised a total of $3M of funding over 3 rounds. Their latest funding round was raised on Feb 14, 2023 in the amount of $3M.

  • $1M

    Chupi's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $3M

    Chupi has raised a total of $3M of funding over 3 rounds. Their latest funding round was raised on Feb 14, 2023 in the amount of $3M.

  • $1M

    Chupi's revenue is estimated to be in the range of $1M

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