Chupi

Retail Luxury Goods and JewelryNorthern Ireland, United Kingdom11-50 Employees

Chupi is a fine jewelry retailer based in Scotch Street, Northern Ireland, United Kingdom, operating in the luxury goods space. Founded by Chupi Sweetman, the brand emphasizes jewelry as a means to mark meaningful life moments and to function as heirloom pieces for future generations. Its design approach centers on pieces that tell a personal story and connect wearers to their past. 

Packaging is designed with sustainability in mind, using natural materials and intended to be kept as keepsakes or recycled. The company targets customers seeking meaningful, well-crafted jewelry and has expanded its physical footprint, notably opening a hybrid retail and studio space in Dublin in October 2023, illustrating growth within Europe.

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