Claravine
Software DevelopmentUtah, United States51-200 Employees
Claravine operates as The Data Standards Company within the software development field, helping brands and agencies standardize taxonomies, naming conventions, and metadata across digital experiences. The company's platform aims to align teams, enable proactive collaboration, automate data flows, and rapidly adapt to changing business needs, reducing data ambiguity and supporting more confident decisions. Based in Lehi, Utah, the organization focuses on applying rigorous data governance to modern marketing workflows. Its target customers—brands and agencies—struggle with fragmented marketing data and inconsistent metadata, obstacles that impede timely decisions. In November 2025, Claravine announced a new integration with Kochava, expanding its ability to connect real-time data across omnichannel environments.