Target Market Focus Clarus IT Solutions specializes in serving small to medium-sized businesses, indicating a strong potential to provide tailored managed IT services and CRM solutions to companies seeking scalable and affordable technology support.

Upsell Opportunities With their expertise in managed IT and CRM, opportunities exist to expand service offerings to existing clients, especially as these businesses grow and require more comprehensive IT infrastructure and customer management tools.

Technology Adoption The company's use of advanced technologies such as HTTP/3, Google Analytics, and Google Tag Manager suggests they target tech-savvy clients or those looking to modernize their digital engagement strategies.

Market Positioning Operating within a competitive landscape alongside major firms like Tata, Deloitte, and IBM, Clarus can leverage its niche focus on SMBs to differentiate its personalized, agile service offerings in a crowded market.

Growth Potential With a revenue range of 10 to 25 million USD and a relatively small team, there is significant scope for growth through strategic sales efforts targeting SMBs eager for reliable IT managed services and CRM solutions.