Targeted discounts Leverage their diverse discount programs (professional, collegiate, referrals, and teachers/coaches) to upsell bundles for event planning partners and venue referrals, offering bundled rental and purchase packages to campus organizations and professionals.

Boutique inventory Position as a premium supplier for unique designer ballroom dresses through partnerships with well-known designers, targeting dance studios, competition teams, and event venues seeking distinctive collections for rental events.

Digital reach Utilize their tech stack and social channels (Weebly site, Pinterest, Twitter, video assets) to run targeted campaigns for upcoming competitions and pro classes, offering limited-time showrooms or virtual try-ons to drive conversions.

SMB alignment Capitalize on being a small business with a lean team by offering white-glove B2B services such as showroom partnerships, on-site fittings at partner venues, and co-branded marketing with dance schools and studios.

Revenue growth Explore cross-sell and upsell opportunities between rentals, sales, and consignment by targeting event planners, wedding and ballroom venues, and collegiate programs that value designer collections on a short-term rental model.