Sustainability Advantage Zero Carbon Certified arena positioning presents a unique sustainability story to leverage in sponsorships, partnerships, and premium event packages, appealing to brands prioritizing green credentials.

Major Tenant Footprint Home to the NHL Seattle Kraken and the Seattle Storm while hosting NCAA tournament games and high-profile combat and music events, offering diverse cross-sell opportunities across sports, entertainment, and collegiate audiences.

Security & Experience Recent adoption of Evolv security systems signals a focus on safe, streamlined guest entry, enabling you to pitch integrated security, access control, and guest experience improvements to event organizers and venue operators.

Digital & Ops Readiness Tech stack includes Google Cloud, Smartsheet and OneTrust, indicating a modern operations backbone ripe for upsell of venue management software, data analytics services, compliance tooling, and advertising technology integrations.

Growth & Visibility Active booking of diverse events from concerts to NCAA games and UFC, plus a revenue band of 50-100M suggests upsell potential in sponsorships, naming rights, premium hospitality, and exclusive merchandising partnerships.