Clovia
RetailUttar Pradesh, India201-500 Employees
Clovia is a retail brand focused on fashion lingerie and related apparel, offering innerwear, nightwear, shapewear, swimwear, and athleisure for urban Indian women, along with personal care products under the Skivia line from the House of Clovia. Products are distributed through multi-brand stores, exclusive brand stores, and online channels, including the company's website and app. Based in Noida, Uttar Pradesh, the company has a workforce described as hundreds. It uses patent-pending algorithms and a Curve Fit Test to gauge customer purchase patterns and post-purchase feedback to inform its design decisions. The catalog includes more than 6,000 styles across 75-plus sizes, supported by a feedback-driven process that processes over 1 million product feedbacks and 140 million additional customer-profile data points. In 2025, Clovia expanded its delivery capacity by partnering with Zepto to offer fast delivery of lingerie, sleepwear, shapewear, and activewear in more than 18 cities.
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