Global Leader in Equipment Finance CNH Capital is a leading player in the global equipment finance market, specializing in agricultural and construction equipment finance and leasing. This positions the company to target customers worldwide in need of financing solutions for purchasing heavy machinery.
Customized Financing Solutions With a focus on providing tailored financial solutions to customers and dealers of CNH brands, CNH Capital has the capability to offer flexible financing, lease, rental programs, and insurance products. This customization approach can attract clients seeking personalized financing options that suit their specific needs.
Part of Established Brand CNH As a brand under CNH, a well-known name in the agricultural and construction equipment industry, CNH Capital benefits from the reputation and network of CNH. Leveraging this association can open doors to potential partnerships and cross-selling opportunities with CNH's existing clientele.
Untapped Vendor Program Potential CNH Capital operates vendor programs that can be further explored to establish collaborations with equipment manufacturers and suppliers. By expanding these partnerships, the company can tap into new market segments and reach a broader customer base through these vendor relationships.
Competitive Landscape Understanding Analyzing the competitive landscape, including companies like AGCO Finance, Volvo Financial Services, and Ford Credit, provides insights into potential areas where CNH Capital can differentiate itself. Identifying unique value propositions and addressing gaps in competitors' offerings can help CNH Capital stand out in the market.