Insights

Acquisition Target Potential buyer profile: Coaching Systems recently announced acquisition by American Safety Institute, indicating consolidation in the safety training software space and suggesting continuity of product lines and customer base.

Security Training Demand Strong market position in Emergency Vehicle Operator Courses and defensive driving indicates high demand for specialized, compliance-driven training solutions across public safety fleets, presenting cross-sell opportunities for advanced modules and platform extensions.

Digital Platform Upsell Existing scalable online platforms and software tools for tracking completion and rollout across fleets open opportunities to upsell analytics enhancement, integration with LMS/HR systems, and mobile delivery features.

Expansion Readiness Longstanding multi-region reach (U.S., Canada, international) and modernized delivery methods position the company for geographic and channel expansion; strategic partnerships with public safety agencies and fleets could amplify adoption.

Financial Size Revenue in the mid-range of tens of millions with a lean employee base suggests potential for scalable partnerships, channel-driven sales, and rapid ROI demonstrations to prospective buyers or partners seeking cost-effective, high-impact training solutions.

Similar companies to Coaching Systems

Coaching Systems Tech Stack

Coaching Systems uses 8 technology products and services including Google Ads, HubSpot Analytics, Matomo, and more. Explore Coaching Systems's tech stack below.

Coaching Systems's Email Address Formats

Coaching Systems uses at least 4 email formats:
Coaching Systems Email FormatsExamplePercentage
FL@coachingsystems.comJD@coachingsystems.com
73%
First.Last@coachingsystems.comJohn.Doe@coachingsystems.com
14%
First@coachingsystems.comJohn@coachingsystems.com
6%
FLast@coachingsystems.comJDoe@coachingsystems.com
7%

Frequently Asked Questions

What is Coaching Systems's official website and social media links?

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Coaching Systems's official website is coachingsystems.com and has social profiles on LinkedIn.

How much revenue does Coaching Systems generate?

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As of September 2026, Coaching Systems's annual revenue is estimated to be $10M - $25M.

What is Coaching Systems's NAICS code?

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Coaching Systems's NAICS code is 92219 - Other Justice, Public Order, and Safety Activities.

How many employees does Coaching Systems have currently?

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As of September 2026, Coaching Systems has approximately 6 employees across 1 continents, including North America. Key team members include Technology Specialist: J. A. Explore Coaching Systems's employee directory with LeadIQ.

What industry does Coaching Systems belong to?

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Coaching Systems operates in the Public Safety industry.

What technology does Coaching Systems use?

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Coaching Systems's tech stack includes Google Ads, HubSpot Analytics, Matomo, Microsoft Clarity, WordPress, Google Workspace, Microsoft 365 and Piwik PRO Core.

What is Coaching Systems's email format?

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Coaching Systems's email format typically follows the pattern of FL@coachingsystems.com. Find more Coaching Systems email formats with LeadIQ.

When was Coaching Systems founded?

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Coaching Systems was founded in 1983.
Coaching Systems logo

Coaching Systems

Public SafetyColorado, United States2-10 Employees

Coaching Systems develops safety training solutions for vehicle operators, with a long-standing emphasis on defensive driving and vehicle-specific safety. In the last decade it has expanded beyond traditional formats to include digital delivery, supported by scalable online platforms that help fleets manage training, track completion, and ensure consistent implementation across locations.

Its customers include safety directors and risk management professionals across the U.S., Canada, and internationally. CEVO programs, introduced over thirty years ago, are part of the Emergency Vehicle Operator Courses and are continually updated to reflect evolving risks and operational demands. The company is based in Centennial, Colorado, and has operated since the early 1970s. In October 2025, Coaching Systems was acquired by American Safety Institute.

Section iconCompany Overview

NAICS Code
92219 - Other Justice, Public Order, and Safety Activities
Founded
1983
Employees
2-10

Section iconFunding & Financials

  • $10M - $25M

    Coaching Systems's revenue is estimated to be in the range of $10M - $25M

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