Growth Potential With an estimated revenue between 10M and 25M and a team of 51-200 employees, COACT is positioned as a mid-sized advertising agency with strong growth prospects likely driven by expanding marketing services and strategic talent acquisition.
Leadership Expansion Recent appointment of Farissa Knox as president indicates the company's focus on leadership strengthening and strategic direction, which can be key to driving business expansion and new client acquisitions.
Diverse Tech Stack Utilizing a broad tech stack including Facebook Pixel, Mailchimp, React, and Cloudflare Web Hosting suggests a high level of digital marketing sophistication, opening opportunities for tailored technological solutions and analytics services.
Diversity Advantage As a certified minority-owned business, COACT can benefit from diversity-focused marketing and government contracts, appealing to clients seeking to enhance social responsibility and inclusion in their campaigns.
Market Position Operating within a competitive landscape alongside firms like UpLead, OutboundEngine, and ZoomInfo, COACT’s focus on innovative, nimble marketing solutions positions it well to attract clients looking for flexible and strategic advertising partnerships.