Niche Market Focus Cody Photography specializes in portraiture, industrial, and product photography, indicating opportunities to target industries requiring high-quality visual content such as fashion, manufacturing, and food service.

Personalized Service Potential As a solo or small-team operation, Cody Photography offers a personalized approach that can appeal to small businesses and entrepreneurs seeking tailored, high-end visual solutions.

Digital Platform Utilization Leverage Cody Photography's use of WordPress and SEO tools like Yoast SEO to promote premium visual content packages, attracting clients through targeted digital marketing strategies.

Market Differentiation Compared to larger competitors such as Getty Images and Lifetouch, Cody Photography can position itself as a bespoke, artist-driven alternative for clients seeking unique and artistic photography services.

Growth Opportunities With a revenue range up to one million dollars, there is clear scope for expansion into new sectors or service offerings, particularly by capitalizing on emerging trends in social media marketing and e-commerce visual assets.