Expanding Wireless Footprint Cogeco has recently launched its wireless services in Canada through partnerships and utilizing existing network infrastructure, creating opportunities to upsell mobile bundles and integrated telecom packages to existing internet and TV customers.

Community-Focused Strategy As a company committed to local support and community presence, Cogeco offers tailored service packages and localized deals that can be leveraged to target smaller markets and drive customer loyalty through regional marketing campaigns.

Recent Acquisitions The acquisition of Oxio expands Cogeco’s digital and internet offerings, opening avenues to identify cross-selling opportunities with new digital services and bundled internet solutions targeted at tech-savvy consumers.

Market Competition With direct competition from major carriers and a focus on low-to-mid data users for wireless services, there’s a potential to offer affordable and flexible contract options along with value-added services to attract cost-conscious consumers.

Digital Transformation Cogeco’s investment in advanced tech stacks like Google BigQuery and VMware indicates a focus on leveraging analytics and cloud infrastructure, providing opportunities to offer data-driven business solutions and IoT services to enterprise clients.