Acquired by ScalePad Cognition360 was acquired by ScalePad in February 2023, signaling potential alignment with ScalePad’s asset lifecycle, BCDR, and MSP marketplace capabilities. This creates cross-sell opportunities into ScalePad’s established MSP customer base and partner ecosystem.

Target MSP Market Specializes in transforming ConnectWise data into actionable insights for managed service providers, offering over 100 interactive reports and live data integration. This positions Cognition360 as a high-value analytics upgrade for MSPs seeking trust-worthy data to drive profitability.

Live Analytics Offering Launched Cognition360 LIVE as a standalone real-time dashboarding tool using Power BI to track service, onboarding, and ticketing metrics. Opportunity to upsell real-time analytics add-ons or bundles with existing MSP platforms.

Revenue Profile Current revenue is under one million dollars, indicating a small but focused customer segment with potential for scalable upsell into mid-market MSPs and larger partners through integration with ScalePad and related services.

Technical Stack & Web Presence Built on common web technologies (WordPress, MySQL, Shopify) with integration-friendly features (Google Tag Manager, Modernizr, HSTS). Indicates low-friction onboarding for MSP clients and potential for quick product demonstrations and trials to accelerate sales cycles.