Full funnel CTV Cognitiv recently launched a full-funnel CTV solution in 2026, demonstrating expansion in high-value connected TV advertising. This presents an upsell opportunity to existing clients seeking integrated TV and digital strategies to lift customer lifetime value.

Audience targeting innovation New AI powered tools like AudienceGPT and AI Personas launched in 2025–2026 enable real-time audience segmentation and dynamic profiles. This creates cross-sell opportunities with brands looking to optimize creative relevance and media mix using advanced attribution.

Strategic partnerships Cognitiv has established collaborations with WunderKIND Ads to provide programmatic access to 300+ premium publishers and contextual targeting. Leverage these partnerships to pitch broader inventory access and streamlined buying across DSPs.

Enterprise scale adjacency Operating with 51-200 employees and revenue in the mid to high hundreds of millions places Cognitiv as a mid-market to enterprise capable partner. Target growing brands in analogous mid-market brackets seeking scalable AI-driven advertising platforms.

Recognition and growth momentum Awards recognition such as EY US Entrepreneur Of The Year finalist and ongoing product launches signal strong growth trajectory. Use this narrative to engage potential customers about innovation leadership and reducing time-to-value with AI-powered solutions.