Ecommerce Expansion Capitalize on Coil + Drift's launch of an e-commerce platform in 2023 to offer direct-to-consumer and design-forward lighting and furniture. Create targeted outreach to retailers and hospitality buyers who want curated, high-end pieces with strong visual storytelling.

In-House Production Leverage their fully in-house production and patination process to emphasize short lead times, customization potential, and quality guarantees. Position them as a reliable supplier for mid-sized projects and boutique hotels seeking bespoke finishes.

U.S.-Made Advantage Highlight the made-in-USA story and queer-owned branding to appeal to designers and brands prioritizing domestic supply chains, ethical production, and inclusive storytelling. Target retailers focused on local craft and sustainability narratives.

Cat skills The 3,000 sq ft Catskills studio with a production facility signals capacity for scalable orders and potential regional showroom collaborations. Propose pop-up, showroom partnerships, or design collaborations with regional designers and builders.

Aesthetic Prestige Leverage past recognition (ICFF Best First Time Exhibitor, Sight Unseen Hot List) to position Coil + Drift as a premium design partner for high-end hospitality, luxury residential projects, and curated gallery-style retail experiences worldwide.