Growth through partnerships Lane Bryant is expanding its digital storefront capabilities with a recent dropshipping program and a partnership with Metrical for personalized shopping experiences. Sales teams should target wholesale and tech-enabled distribution partners, including DTC platforms and logistics providers, to broaden reach and reduce fulfillment friction.

Plus-size market leverage As a leading plus-size brand with a strong fit and confidence proposition, Lane Bryant faces competition from Walmart International’s plus-size push. A sales strategy should emphasize exclusive product collaborations, private-label opportunities, and data-driven merchandising that reinforces Lane Bryant’s differentiated sizing, intimates, and LIVI activewear.

LIVI and Cacique synergies Lane Bryant’s LIVI activewear and Cacique Intimates offer cross-sell potential. Propose bundled assortments, co-branded merchandising, and in-store or digital trials that pair everyday wear with intimates and athleisure to increase average order value and category penetration.

Fit driven differentiation With initiatives like Fit for You and a strong emphasis on custom fit across curves, there is an opportunity to monetize personalization technologies, performance analytics, and size-specific inventory optimization with retailers and platform partners seeking enhanced conversion and reduced returns.

Strategic expansion signals Recent store closures and reorientation toward enhanced e-commerce capabilities signal a shift to omnichannel growth. Sales development should explore partnerships in digital marketing services, regional distribution, and omnichannel solutions to boost traffic, enable dropshipping scale, and improve channel mix.