Expanding Market Reach Collection Cosmetics is widely available across over 2,500 retail stores in the UK, indicating a strong retail presence and opportunities for partnerships with additional high-street retailers or online marketplaces to further boost sales.

Affordable Product Appeal With a focus on delivering fun, innovative, and affordable cosmetics, there is potential to expand premium or complementary product lines to attract diverse customer segments seeking value and quality.

Digital Engagement Utilizing a variety of digital tools such as Magento, Google Analytics, and Hotjar suggests an active online presence, offering opportunities to enhance e-commerce channels and personalized marketing to increase conversions.

Potential Collaboration The brand's popularity among MUAs and fashion-savvy shoppers presents a chance for collaborations with influencers or professional makeup artists to expand brand visibility and drive sales.

Growth Opportunities Given the company's modest revenue range and recent scale, there are prospects for growth through new product launches, marketing campaigns, or entering new markets domestically or internationally to increase revenue streams.