Alumni Engagement The College of Charleston has a proactive Alumni Association that engages with alumni through initiatives like the President's List and centralized events calendar. Leveraging this strong alumni network could lead to potential sales opportunities by partnering with alumni for fundraising or mentorship programs.

Digital Transformation With the recent launch of a new website and utilization of tech tools like TikTok Pixel and Google Analytics, the College of Charleston is embracing digital transformation. This signals a commitment to modern marketing strategies, presenting opportunities for sales professionals to offer digital marketing services or collaborate on technology solutions.

Strategic Planning The College of Charleston is actively developing its 2023 Campus Framework Plan, indicating a focus on strategic growth and development. Sales professionals can explore opportunities to align their products or services with the College's future plans, such as providing infrastructure solutions or campus development services.

Industry Partnerships Given the College of Charleston's location in Charleston, a hub for business, science, and culture, there is potential for forming industry partnerships. Sales representatives could explore collaboration opportunities with local businesses, leveraging the College's academic expertise and resources to drive mutual growth.

Market Expansion As a nationally recognized university attracting students from across the U.S. and the world, the College of Charleston presents opportunities for market expansion. Sales professionals can explore targeting international students or offering services tailored to out-of-state students, tapping into the diverse student population at the College.