Recognition and Trust Columbia Gas of Kentucky has been recognized as a 2024 Most Trusted Utility Brand, highlighting its strong customer reputation and loyalty. This opens opportunities to propose customer engagement or branding solutions that align with their trusted brand image.

Community Engagement Active initiatives like LIHEAP Energy Assistance and scholarships indicate a focus on community support and corporate social responsibility. Sales strategies could target community-focused programs or energy assistance solutions that enhance their community engagement efforts.

Technology Adoption The launch of their mobile app and use of modern tech stacks suggest they are investing in digital solutions. This presents prospects for selling advanced customer management software, IoT solutions, or digital marketing platforms to enhance their service delivery.

Educational Support Their financial contributions to engineering education and partnership with the University of Kentucky indicate a commitment to workforce development. Opportunities exist in providing training, recruitment solutions, or industry-specific educational tools tailored for utility companies.

Market Positioning As part of NiSource’s portfolio serving over 138,000 customers in Kentucky, Columbia Gas is positioned as a leading regional utility. This paves the way for cross-promotional partnerships or integrated service solutions that leverage the strength of a major utility network.