Growth in International Markets The company's recent expansion into Argentina, Australia, and Brazil presents opportunities for targeted marketing, local partnerships, and tailored service offerings to support their growth and increase brand penetration in these regions.

Brand Diversification The launch of new brands such as Quality Suites and MainStay Suites indicates a strategic move to diversify offerings. This opens avenues for sourcing customized solutions in branding, amenities, and technology integrations across different segments.

Technological Integration With a modern tech stack including AWS Lambda, ELK stack, and social media integrations, there is a potential for providing tailored software solutions that enhance guest experiences, operational efficiency, and data analytics for their properties.

Global Partnership Opportunities Partnerships with groups like Zenitude and Atlantica Hotels International show a focus on joint growth initiatives, suggesting opportunities for strategic alliances, vendor collaborations, and co-branded marketing campaigns.

Focus on Customer Loyalty The recent rewards experience launch highlights a focus on customer retention and engagement, presenting sales opportunities for loyalty program solutions, CRM enhancements, and personalized marketing tools to deepen guest loyalty.