WIC Expansion Common Ground Food Co-op has been recognized as an Authorized WIC Vendor, enabling them to carry pre-approved foods for Illinois WIC customers. This creates a sales opportunity to target WIC eligible families with staple, healthy items and potential cross-promotions with WIC-sponsored programs.

Community & Local Focus As a cooperatively owned store promoting local and organic production and community building, there is a strong opportunity to partner with local farmers, producers, and community organizations for exclusive product lines, co-branded events, and loyalty programs that drive increased basket size.

Digital & E‑commerce The store has an established e-commerce presence since 2020 with month-over-month sales growth, signaling potential for expanded delivery, online promotions, subscription boxes, and targeted digital marketing to boost online order volume and attract nearby customers.

Strategic Partnerships Past and ongoing partnerships with organizations and media indicate receptiveness to collaborations. Explore sponsored cooking classes, educational workshops, and joint campaigns with local NGOs, agriculture groups, and health advocates to widen reach and drive traffic.

Public Affairs & Visibility Leadership changes and media coverage around external relations suggest opportunities to offer PR support, cause marketing programs, and community engagement packages to raise visibility, attract new customers, and differentiate from competitors in the regional market.