Cost optimization Target small to mid-sized retirement plans seeking cost-effective design and administration. Emphasize opportunities for cash balance and smarter 401(k) solutions with no-cost initial analyses to demonstrate potential savings.

Small to mid-market focus Position as a specialist for businesses with one to several hundred participants. Highlight personalized service, affordability, and flexible plan designs tailored to lean teams and fiduciary needs.

Compliance and risk Leverage actuarial and administration expertise to address fiduciary risk, plan compliance, and audit readiness for growing companies nearing larger plan complexity, offering scalable services.

Tech-enabled service Promote a modern, efficient client experience leveraging data-driven tools, online analysis, and a lean tech stack to reduce administrative burden and improve plan governance.

Referral and partnership Capitalize on relationships with financial professionals and consultants already serving 800+ clients. Propose co-branded education and commission-friendly referral programs to accelerate client acquisition.