Partner program strength CBG runs the largest ProAdvisor-led partner program with extensive discounts on QuickBooks and a broad ecosystem of integrated apps. Sales teams can target accounting professionals seeking favorable pricing, onboarding support, and residual income opportunities.

Residual income Optional monthly residual payouts aligned with client retention present a compelling recurring revenue model for accountants and consultants, enabling sales reps to position ongoing revenue potential to prospective ProAdvisors.

Integrated app ecosystem Access to award-winning integrations (ADP, Avalara, Lightspeed, Zaptiva, and more) reduces the need for clients to source multiple vendors separately. This is a strong cross-sell angle to firms looking to streamline software stacks.

Pricing advantage Significant discounts on QuickBooks products (up to 50%) create a clear value proposition for ProAdvisors and their clients, supporting competitive bids and faster close rates in conversations about software adoption.

Support and onboarding CBG provides expert guidance, onboarding support, and vendor-assisted demos, lowering barriers to adoption for less-experienced firms. This can be highlighted to prospects seeking a low-friction path to expanded software usage.