Media Rights Growth Leverage Big Ten's high profile television rights with FOX to offer integrated sponsorship packages across television streaming digital and in venue activations for twenty eight sports, targeting national brands and regional partners for broad reach and efficiency.

Venue Tech Upsell Capitalize on existing partnerships in climate controlled sideline technology and venue upgrades to sell scalable stadium tech, data dashboards, and production support to member universities and corporate sponsors, creating bundled solutions across campuses.

Strategic Partnerships With recent strategic hires and current sponsor relationships including Liberty Mutual and FOX, pursue broader corporate partnerships, campus activation programs, and career development collaborations that deepen fan and student engagement while enhancing revenue opportunities.

Data Driven Revenue Offer revenue optimization and analytics services to athletics departments across the member institutions, including sponsorship ROI tracking, activation analytics, and deal management to improve financial performance and sponsor value.

Expansion Readiness Position the conference as a partner for expansion and postseason strategy given discussions around a larger playoff format, delivering scheduling, marketing, and broadcast planning services to maximize exposure and revenue across the evolving landscape.