University Partnerships Big Ten Conference has established partnerships with reputable universities like the University of Michigan and UCLA, presenting sales opportunities through collaborations on events, sponsorships, and promotional activities to reach a broader academic and sports-focused audience.

Media Collaboration Collaboration with media giants like NBCUniversal provides avenues for sales engagements in advertising, content distribution, and streaming platforms, leveraging the broad reach and popularity of Big Ten sports content to attract potential sponsors and advertisers.

Tech Integration Utilizing a tech stack that includes Contentstack, Cloudflare, and Ticketmaster, there are opportunities for tech-oriented partnerships for digital marketing solutions, ticketing platforms, and enhancing fan experiences, offering sales prospects in technology integration services and innovations.

Player Recognition Awards and recognition events like the Big Ten Player award and Pitcher of the Week present chances for sales engagements with sports equipment brands, apparel companies, and sports memorabilia retailers aiming to associate their products with the prestige of Big Ten accolades.

Exclusive Offers Collaborating with entities like Old Trapper for sponsorships offers opportunities to create exclusive promotions, limited-time offers, and merchandise deals that tap into the fanbase's loyalty, driving sales through exclusive partnerships with renowned brands.