Government Focus Leverage ConnellyWorks' proximity to Washington, DC and existing government clients to pursue federal, state and local PR and communications engagements. Develop tailored case studies and proposal templates to win bids in technology, government, healthcare and higher education accounts.

Digital Growth Their blend of digital strategies with traditional PR signals an opportunity to upsell content marketing, SEO, social media management and analytics to technology, government and healthcare clients, creating recurring revenue through retainers and measurable campaigns.

Integrated Events With events at the core, package PR, brand storytelling and digital amplification for technology conferences and university events. Create bundled programs around product launches or policy updates to broaden client relationships and cross-sell.

Small Team Advantage A lean team of 2-10 employees can deliver nimble, cost-effective engagements for small to mid-market technology and education clients. Target retainer packages and tiered service levels to win SMB deals and build long-term partnerships.

Partnership Potential Explore partnerships with larger PR firms as a subcontractor or white-label provider for events, content creation and digital campaigns. Position ConnellyWorks as a flexible, high-bandwidth augment to scale enterprise campaigns without overhead.