Established Expertise Consumer Opinion Services has over sixty years of experience in market research, positioning it as a trusted provider for clients seeking reliable consumer insights and data collection solutions. This longevity implies strong industry credibility, making it appealing for brands emphasizing proven track records.

Mid-Market Focus With an annual revenue estimate between 10 to 25 million dollars and a team of 51-200 employees, COS operates within the mid-market segment. This suggests potential opportunities to target similar-sized companies looking for boutique yet experienced research partners seeking personalized service.

Technology Adoption The company's utilization of modern tools like Cloudflare, Google Analytics, and Squarespace indicates an embrace of current digital technologies. There is an opportunity to position advanced analytics or data security solutions as complementary services to enhance client offerings.

Industry Relationships Having worked with some of the world's largest brands in market research, COS demonstrates a capacity for high-level client engagement. Sales efforts could focus on highlighting their experience with premium clients who value deep consumer insights and tailored research approaches.

Competitive Differentiation Compared to vertically larger competitors such as Ipsos and Kantar, COS’s smaller size enables more agile and personalized service. This can be emphasized when proposing solutions that require dedicated attention and customized research strategies to prospective clients seeking boutique services.