Kosher niche Leverage the established Kosher catering capability through Too Caterers, which has a long track record and exclusive status with Westin St. Francis in San Francisco, to target kosher-focused corporate events, weddings, and high-end client segments in the Bay Area.

Bay Area presence Position Continental Caterers as a full-service, locally based partner in Palo Alto with deep connections to top event producers and rental companies, enabling cross-selling opportunities for corporate functions, weddings, and community events in the Bay Area.

Mid-market pricing Highlight a value proposition of high-quality cuisine at moderate prices to attract mid-market corporate clients, non-profit fundraisers, and mid-sized weddings seeking premium service without premium price, paired with flexible event planning.

Comprehensive services Promote end-to-end event coordination capabilities alongside catering to capture clients seeking one-stop solutions, compatible with existing partnerships with event producers and coordinators for worry-free execution.

Growth signals With revenue in the multiple millions and a lean team structure, there is room to scale sales outreach, upsell premium kosher and non-kosher menus, and expand geographic reach beyond the core Bay Area by leveraging the Too Caterers prestige.