Market Niche Potential Conventional Strategy operates within the events services industry, providing specialized attendee and exhibitor management solutions, including advanced RFID tracking technology, making it well-positioned to target event organizers seeking innovative engagement tools and enhanced data collection capabilities.

Growth Opportunities With a revenue range of 1 to 10 million dollars and a focused service portfolio, there is an opportunity to upsell integrated event management tools and expand into larger or more technologically sophisticated events that demand comprehensive registration and behavioral tracking solutions.

Technology Differentiator The company's deployment of RFID technology for live events offers a competitive edge and can be leveraged to attract clients interested in cutting-edge monitoring solutions, especially as event organizers look to improve attendee engagement and data-driven decision making.

Customer Segments Targeting mid-sized event organizers and corporations who value integrated registration and attendance analytics presents a strategic sales avenue, as these clients may be looking to adopt scalable, affordable event tech solutions to enhance event outcomes.

Market Expansion Aligning with industry trends toward digital transformation in events, there is potential to partner with larger event management firms or expand service offerings to include virtual or hybrid event solutions, thereby increasing market reach and revenue streams.