RFID expertise Leverage Convention Strategy's specialization in integrated RFID technology to offer clients scalable attendee tracking and behavior analytics, presenting opportunities with live events that require real-time data and security.

SMB focus Target small to mid-sized events and associations given the company’s reported revenue and employee size, positioning as a cost-effective, full-service registration, housing, and lead retrieval provider for growing portfolios.

Integrated solutions Emphasize a bundled suite of registration, housing, lead retrieval, and attendance management to cross-sell to current clients and upsell to clients seeking an all-in-one event tech stack.

Growth opportunities With a revenue range of one to ten million and a lean team, highlight scalable cloud-based solutions and white-labeling options to attract partners seeking agile, fast-implementing event tech.

Competitive context Position against mid-market players by showcasing cost efficiency, hands-on management experience, and a focus on measurement metrics for meetings to win business from larger firms seeking more personalized attention.