Insights

Market Leadership Conversion is recognized as a global leader in Conversion Rate Optimization with a proven track record of generating over $2 billion in additional revenue for clients, including major brands like Meta, Microsoft, and Google, positioning it as a trusted partner for enterprise-scale organizations seeking growth through digital optimization.

Innovative Approach Utilizing a unique mix of A/B testing, UX research, and personalization techniques, Conversion continuously evolves its service offerings, making it a compelling partner for companies looking to enhance website performance and maximize return on investment through cutting-edge experimentation and user-centric strategies.

Client Expansion Recent partnerships such as the Alshaya Group to drive experimentation across online channels indicate ongoing efforts to expand into large-scale retail and e-commerce sectors, presenting opportunities to engage with sizable organizations seeking digital transformation and performance optimization.

Technology Adoption With a tech stack incorporating prominent tools like Monetate, Optimizely, and Adobe, Conversion positions itself as a technologically advanced provider, which can appeal to tech-savvy companies seeking integrated solutions to enhance their digital marketing and testing capabilities.

Growth Potential Operating with a revenue range between $100M and $250M and a specialized focus on conversion optimization, Conversion appears well-positioned to serve mid to large enterprises, especially those in the digital marketing and e-commerce space, representing numerous upsell and partnership opportunities to expand service scope and client base.

Conversion Tech Stack

Conversion uses 8 technology products and services including Monetate, Visual Website Optimizer, Adobe, and more. Explore Conversion's tech stack below.

  • Monetate
    A/B Testing
  • Visual Website Optimizer
    Analytics
  • Adobe
    Audio, Video, Graphics
  • dscout
    Customer Feedback Management
  • oEmbed
    Dev Tools
  • Apple iCloud Mail
    Email
  • Asana
    Issue Trackers
  • Swiper
    Javascript Libraries

Conversion's Email Address Formats

Conversion uses at least 1 format(s):
Conversion Email FormatsExamplePercentage
First.Last@conversion.comJohn.Doe@conversion.com
50%
First.Last@conversion.comJohn.Doe@conversion.com
50%

Frequently Asked Questions

Where is Conversion's headquarters located?

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Conversion's main headquarters is located at Floor 5, 147-149 Farringdon Road, Clover House, London, England EC1R 3AB, GB. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Conversion's stock symbol?

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Conversion is a publicly traded company; the company's stock symbol is APCC.

What is Conversion's official website and social media links?

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Conversion's official website is conversion.com and has social profiles on LinkedIn.

How much revenue does Conversion generate?

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As of October 2025, Conversion's annual revenue is estimated to be $500K.

What is Conversion's SIC code NAICS code?

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Conversion's SIC code is 7221 - Photographic Studios, Portrait NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Conversion have currently?

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As of October 2025, Conversion has approximately 115 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Cro Consultant: C. V.Cro Consultant: C. J.Vp Of Innovation: S. L.. Explore Conversion's employee directory with LeadIQ.

What industry does Conversion belong to?

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Conversion operates in the Marketing Services industry.

What technology does Conversion use?

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Conversion's tech stack includes MonetateVisual Website OptimizerAdobedscoutoEmbedApple iCloud MailAsanaSwiper.

What is Conversion's email format?

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Conversion's email format typically follows the pattern of First.Last@conversion.com. Find more Conversion email formats with LeadIQ.

Conversion

Marketing ServicesUnited Kingdom51-200 Employees

Conversion a GAIN Specialist is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses.

Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients.

Section iconCompany Overview

Headquarters
Floor 5, 147-149 Farringdon Road, Clover House, London, England EC1R 3AB, GB
SIC Code
7221 - Photographic Studios, Portrait
Stock Symbol
APCC
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Conversion's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Conversion's revenue is estimated to be in the range of $100M$250M

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