Curated assortment Leverage their diverse selection of 700 wine options and in-store wine bar to cross-sell wine by the glass with cheese and charcuterie pairings, maximizing per-visit average order.

Local delivery Highlight delivery capability to capture off-premise sales for customers who enjoy premium bottles at home, suggesting bundled offers that pair multiple wines with artisanal cheeses.

Event potential Position as a venue for private tastings, corporate happy hours, or girlfriend gatherings to drive higher-margin experiences and recurring revenue beyond standard retail.

Online presence Optimize e-commerce and site discovery using Squarespace Commerce and Google tools to convert browsers into buyers, with promotions tied to in-store inventory and events.

Targeted partnerships Collaborate with local producers, cheese makers, and regional suppliers to expand exclusive offerings, co-host tastings, and create win-win wholesale or bulk-buyer programs.