Market Focus Target senior living communities and multi-family residences with emergency alarm and nurse call upgrades, leveraging Cornell’s 45+ years of experience and ADA AOR solutions to address compliance and safety needs in North America, the Middle East, and Asia.

Expansion Potential Capitalize on the recent product launches such as Sentinel AOR and InFORM A I Mobile to upsell modern two-way voice communication and mobile nurse call capabilities to existing clients and new multi-story facilities seeking compliant, scalable systems.

Tech Stack Emphasize interoperability and security advantages from the current tech stack (Cloudflare, Microsoft 365/Azure, HubSpot, Google Analytics) to position Cornell as a modern, cloud-enabled provider with strong data protection and analytics for care operations.

Strategic Partnerships Leverage advisory board involvement with major senior housing associations to accelerate contract opportunities, co-develop industry-compliant solutions, and gain preferred vendor status within networks like Argentum, ACHCA, AHCA, ASHA, ICAA, CAST, and NCAL.

Competitive Positioning Differentiate from large incumbents by offering tailored, ADA-aligned Area of Refuge and Area of Rescue systems with signage, combined with flexible wired/wireless and telephony options, appealing to mid-market facilities seeking cost-effective, compliant upgrades.