Insights

Innovative Product Launches Country Life regularly introduces new products such as highly-absorbable vegan vitamin D3+K2, honey gummies, and age-defying lines, indicating an active pipeline that offers opportunities for upselling and cross-promotions with health-conscious consumers seeking innovative supplements.

Growing Manufacturing Capabilities Expansion of facilities in Hauppauge, New York, coupled with NSF-GMP registration, positions the company to scale production and meet increasing demand, creating potential for partnerships in distribution and retail channels seeking reliable, high-quality supplement brands.

Market Focus on Wellness Seniors With product lines like MAXI-HAIR 50+ and Ageless Theory targeting aging populations, there is significant growth potential in the senior wellness segment, opening doors for targeted marketing and customized product offerings for mature consumers.

Holistic and Ethical Appeal Country Life’s emphasis on holistic, science-backed, and nature-inspired products appeals to health-conscious and ethically driven consumers, positioning the brand favorably for collaborations with retailers and wellness platforms focusing on transparency and natural ingredients.

Strong Industry Presence Operating within a competitive landscape alongside industry giants and mid-sized brands, Country Life's steady revenue and recent acquisitions suggest an opportunity for sales partners to leverage its well-established reputation to expand access into niche wellness and personal care markets.

Country Life Tech Stack

Country Life uses 8 technology products and services including Rakuten, NetSuite, Helium 10, and more. Explore Country Life's tech stack below.

  • Rakuten
    Affiliate Advertising Networks
  • NetSuite
    E-commerce
  • Helium 10
    E-commerce
  • Listrak
    Marketing Automation
  • Stripe
    Payment Processing
  • X-XSS-Protection
    Security
  • USPS
    Transportation And Fleet Management
  • Adobe Fonts
    Web Fonts

Country Life's Email Address Formats

Country Life uses at least 1 format(s):
Country Life Email FormatsExamplePercentage
FLast@countrylifevitamins.comJDoe@countrylifevitamins.com
95%
FirstL@countrylifevitamins.comJohnD@countrylifevitamins.com
2%
First@countrylifevitamins.comJohn@countrylifevitamins.com
2%
Last@countrylifevitamins.comDoe@countrylifevitamins.com
1%

Frequently Asked Questions

What is Country Life's official website and social media links?

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Country Life's official website is countrylifevitamins.com and has social profiles on LinkedIn.

What is Country Life's NAICS code?

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Country Life's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Country Life have currently?

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As of December 2025, Country Life has approximately 290 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: R. R.Chief Executive Officer: P. T.Chief Executive Officer: T. M.. Explore Country Life's employee directory with LeadIQ.

What industry does Country Life belong to?

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Country Life operates in the Wellness and Fitness Services industry.

What technology does Country Life use?

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Country Life's tech stack includes RakutenNetSuiteHelium 10ListrakStripeX-XSS-ProtectionUSPSAdobe Fonts.

What is Country Life's email format?

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Country Life's email format typically follows the pattern of FLast@countrylifevitamins.com. Find more Country Life email formats with LeadIQ.

When was Country Life founded?

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Country Life was founded in 1971.

Country Life

Wellness and Fitness ServicesNew York, United States201-500 Employees

Our family of brands: Country Life; Desert Essence; Biochem

At Country Life, we inspire greatness through our wholistic approach of supplement and personal care products; so you can expect wonders through personalized  solutions for everyBody, every day.

Our mission:
Our team of experts, innovators and dreamers is dedicated to bringing the power of nature and the  promise of science to people at every life stage.
We believe in a wholistic approach that:
   - empowers individual greatness to help you
   - achieve optimal wellness so you can
   - enjoy the wonders of life

Our vision:
Be admired as the supplement and personal care family of brands that is relentless in our pursuit of quality, while continuously seeking progressive, personalized ways to inspire greatness
- within ourselves
- our business partners
- our brand users

Country Life:
We stand with you empowering you to choose what’s best for your health needs raising the bar on honesty and integrity, so you can stay true to your goals, your values, and most importantly, stay true to your health. Once you stand up for your health, only then you can truly Power your Greatness.

Biochem:
Athletes and busy professionals. Vegans and omnivores. Bike commuters and lunch-hour yogis. Weekend warriors and moms keeping the schooldays on schedule. Goal-driven achievers and those looking for balance. Those who eat for health and wellness and for pleasure. Since 2001, all kinds of people have looked to Biochem products to blend Science by Nature for next level living.

Desert Essence Personal Care:
Always being inspired by nature’s incredible power to replenish and heal. Our products are made from ingredients drawn from nature that work in harmony with the body to soothe, restore and nourish, and deliver a multisensory experience that offers both physical and spiritual renewal. Desert Essence has a full line of products that will renew and revitalize from head-to-toe. It’s pure nourishment for the body and spirit.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1971
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Country Life's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Country Life's revenue is estimated to be in the range of $50M$100M

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