Insights

Innovative Vegan Offerings Country Life recently launched a highly-absorbable Vegan Vitamin D3+K2, highlighting their commitment to plant-based supplement options. This presents an opportunity to target health-conscious consumers seeking effective cruelty-free and vegan-certified products.

Expansion and Capacity Growth The company's expansion of manufacturing facilities in Hauppauge demonstrates increased production capacity, aligning with a potential rise in demand for their new product lines, thus opening avenues for bulk and wholesale partnerships.

New Product Lines The introduction of innovative products like Honey Gummies and the Ageless Theory line signals a focus on diverse age and lifestyle segments, providing sales prospects across children, adults, and senior markets looking for tailored nutritional solutions.

Ownership Change and Stability Ownership transition to Lion Equity Partners since August 2023 may present new strategic growth initiatives, enabling targeted outreach to institutions and retailers interested in a growing, well-backed health brand with a legacy of quality.

Brand Portfolio Synergy With a family of brands including Desert Essence and Biochem focusing on personal care and active lifestyles, opportunities exist to cross-sell wellness products to consumers already engaged with natural, science-backed health and beauty offerings.

Country Life Tech Stack

Country Life uses 8 technology products and services including Rakuten, NetSuite, Helium 10, and more. Explore Country Life's tech stack below.

  • Rakuten
    Affiliate Advertising Networks
  • NetSuite
    E-commerce
  • Helium 10
    E-commerce
  • Listrak
    Marketing Automation
  • Stripe
    Payment Processing
  • X-XSS-Protection
    Security
  • USPS
    Transportation And Fleet Management
  • Adobe Fonts
    Web Fonts

Country Life's Email Address Formats

Country Life uses at least 1 format(s):
Country Life Email FormatsExamplePercentage
FLast@countrylifevitamins.comJDoe@countrylifevitamins.com
95%
FirstL@countrylifevitamins.comJohnD@countrylifevitamins.com
2%
First@countrylifevitamins.comJohn@countrylifevitamins.com
2%
Last@countrylifevitamins.comDoe@countrylifevitamins.com
1%

Frequently Asked Questions

Where is Country Life's headquarters located?

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Country Life's main headquarters is located at 180 Vanderbilt Motor Parkway, Hauppauge, NY 11788, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Country Life's official website and social media links?

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Country Life's official website is countrylifevitamins.com and has social profiles on LinkedIn.

What is Country Life's NAICS code?

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Country Life's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Country Life have currently?

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As of October 2025, Country Life has approximately 290 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: R. R.Chief Executive Officer: P. T.Chief Executive Officer: T. M.. Explore Country Life's employee directory with LeadIQ.

What industry does Country Life belong to?

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Country Life operates in the Wellness and Fitness Services industry.

What technology does Country Life use?

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Country Life's tech stack includes RakutenNetSuiteHelium 10ListrakStripeX-XSS-ProtectionUSPSAdobe Fonts.

What is Country Life's email format?

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Country Life's email format typically follows the pattern of FLast@countrylifevitamins.com. Find more Country Life email formats with LeadIQ.

When was Country Life founded?

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Country Life was founded in 1971.
Country Life

Country Life

Wellness and Fitness ServicesUnited States201-500 Employees

Our family of brands: Country Life; Desert Essence; Biochem

At Country Life, we inspire greatness through our wholistic approach of supplement and personal care products; so you can expect wonders through personalized  solutions for everyBody, every day.

Our mission:
Our team of experts, innovators and dreamers is dedicated to bringing the power of nature and the  promise of science to people at every life stage.
We believe in a wholistic approach that:
   - empowers individual greatness to help you
   - achieve optimal wellness so you can
   - enjoy the wonders of life

Our vision:
Be admired as the supplement and personal care family of brands that is relentless in our pursuit of quality, while continuously seeking progressive, personalized ways to inspire greatness
- within ourselves
- our business partners
- our brand users

Country Life:
We stand with you empowering you to choose what’s best for your health needs raising the bar on honesty and integrity, so you can stay true to your goals, your values, and most importantly, stay true to your health. Once you stand up for your health, only then you can truly Power your Greatness.

Biochem:
Athletes and busy professionals. Vegans and omnivores. Bike commuters and lunch-hour yogis. Weekend warriors and moms keeping the schooldays on schedule. Goal-driven achievers and those looking for balance. Those who eat for health and wellness and for pleasure. Since 2001, all kinds of people have looked to Biochem products to blend Science by Nature for next level living.

Desert Essence Personal Care:
Always being inspired by nature’s incredible power to replenish and heal. Our products are made from ingredients drawn from nature that work in harmony with the body to soothe, restore and nourish, and deliver a multisensory experience that offers both physical and spiritual renewal. Desert Essence has a full line of products that will renew and revitalize from head-to-toe. It’s pure nourishment for the body and spirit.

Section iconCompany Overview

Headquarters
180 Vanderbilt Motor Parkway, Hauppauge, NY 11788, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1971
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Country Life's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Country Life's revenue is estimated to be in the range of $50M$100M

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