Insights

Innovative Vegan Products Country Life's recent launch of highly-absorbable vegan Vitamin D3+K2 indicates a strong focus on plant-based, bioavailable supplements. This presents an opportunity to target health-conscious consumers seeking effective vegan solutions, particularly within the growing plant-based and vegan market segments.

Facility Expansion The recent expansion of manufacturing facilities in Hauppauge, NY, coupled with its NSF-GMP registration, enhances production capacity and quality assurance. Sales prospects include partnering with retailers and distributors looking for reliable sources of high-quality, compliant supplements to meet increasing demand.

Innovative Product Lines The launch of new product lines such as Honey Gummies, Ageless Theory, and MAXI-HAIR 50+ demonstrates product diversification tailored to specific consumer needs and age groups. There are opportunities to target niche markets like aging populations, beauty-focused consumers, and children’s supplement segments.

Dynamic Market Position Country Life's position as a family of brands focused on holistic wellness and natural ingredients aligns with current health trends favoring clean, honest, and science-backed products. This strategic positioning allows for expansion into premium health stores, online channels, and natural food retailers emphasizing authenticity and quality.

Growth Through Acquisitions Following its acquisition by Lion Equity Partners, Country Life has potential for strategic growth through acquisitions, product innovation, and expansion into new international markets. Leveraging this backing can enhance brand visibility and open up new distribution channels, especially in emerging markets focused on wellness.

Country Life Tech Stack

Country Life uses 8 technology products and services including Bing Ads, WooCommerce, Cart Functionality, and more. Explore Country Life's tech stack below.

  • Bing Ads
    Advertising Networks
  • WooCommerce
    E-commerce
  • Cart Functionality
    E-commerce
  • Microsoft
    Miscellaneous
  • American Express
    Payment Processing
  • Google Tag Manager
    Tag Management
  • USPS
    Transportation And Fleet Management
  • Google Analytics
    Web Analytics

Country Life's Email Address Formats

Country Life uses at least 1 format(s):
Country Life Email FormatsExamplePercentage
FLast@countrylifevitamins.comJDoe@countrylifevitamins.com
95%
FirstL@countrylifevitamins.comJohnD@countrylifevitamins.com
2%
First@countrylifevitamins.comJohn@countrylifevitamins.com
2%
Last@countrylifevitamins.comDoe@countrylifevitamins.com
1%

Frequently Asked Questions

Where is Country Life's headquarters located?

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Country Life's main headquarters is located at 180 Vanderbilt Motor Parkway, Hauppauge, NY 11788, US. The company has employees across 4 continents, including North AmericaEuropeAfrica.

What is Country Life's official website and social media links?

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Country Life's official website is countrylifevitamins.com and has social profiles on LinkedIn.

How much revenue does Country Life generate?

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As of September 2025, Country Life's annual revenue reached $75M.

What is Country Life's NAICS code?

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Country Life's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Country Life have currently?

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As of September 2025, Country Life has approximately 286 employees across 4 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer: R. R.Chief Executive Officer: P. T.Chief Executive Officer: T. M.. Explore Country Life's employee directory with LeadIQ.

What industry does Country Life belong to?

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Country Life operates in the Wellness and Fitness Services industry.

What technology does Country Life use?

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Country Life's tech stack includes Bing AdsWooCommerceCart FunctionalityMicrosoftAmerican ExpressGoogle Tag ManagerUSPSGoogle Analytics.

What is Country Life's email format?

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Country Life's email format typically follows the pattern of . Find more Country Life email formats with LeadIQ.

When was Country Life founded?

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Country Life was founded in 1971.
Country Life

Country Life

Wellness and Fitness ServicesUnited States201-500 Employees

Our family of brands: Country Life; Desert Essence; Biochem

At Country Life, we inspire greatness through our wholistic approach of supplement and personal care products; so you can expect wonders through personalized  solutions for everyBody, every day.

Our mission:
Our team of experts, innovators and dreamers is dedicated to bringing the power of nature and the  promise of science to people at every life stage.
We believe in a wholistic approach that:
   - empowers individual greatness to help you
   - achieve optimal wellness so you can
   - enjoy the wonders of life

Our vision:
Be admired as the supplement and personal care family of brands that is relentless in our pursuit of quality, while continuously seeking progressive, personalized ways to inspire greatness
- within ourselves
- our business partners
- our brand users

Country Life:
We stand with you empowering you to choose what’s best for your health needs raising the bar on honesty and integrity, so you can stay true to your goals, your values, and most importantly, stay true to your health. Once you stand up for your health, only then you can truly Power your Greatness.

Biochem:
Athletes and busy professionals. Vegans and omnivores. Bike commuters and lunch-hour yogis. Weekend warriors and moms keeping the schooldays on schedule. Goal-driven achievers and those looking for balance. Those who eat for health and wellness and for pleasure. Since 2001, all kinds of people have looked to Biochem products to blend Science by Nature for next level living.

Desert Essence Personal Care:
Always being inspired by nature’s incredible power to replenish and heal. Our products are made from ingredients drawn from nature that work in harmony with the body to soothe, restore and nourish, and deliver a multisensory experience that offers both physical and spiritual renewal. Desert Essence has a full line of products that will renew and revitalize from head-to-toe. It’s pure nourishment for the body and spirit.

Section iconCompany Overview

Headquarters
180 Vanderbilt Motor Parkway, Hauppauge, NY 11788, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1971
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Country Life's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Country Life's revenue is in the range of $50M$100M

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