Sustainable Innovation Target firms seeking eco-friendly architecture and advanced recycled material solutions; leverage COVERINGS ETC's Bio-Glass, Bio-Luminum and Eco-Cem lines to position as a green material partner for projects emphasizing circular economy and certifications.

Award-Winning Cred Highlight the ECOVERINGS product lines and multiple design awards (Red Dot, ICFF Editors, Smithsonian feature) to bolster value propositions for premium public spaces, hospitality, and architectural firms seeking design excellence paired with sustainability.

Terrazzo and MicroLinen Upsell Capitalize on launches like Terrazzo collection and MicroLinen finish to upsell to designers and contractors looking for contemporary, durable surfaces for outdoor and interior applications.

Multi-Channel Tech Utilize the company’s tech stack (Google Ads, Salesforce, Pardot, Google Tag Manager) to run targeted campaigns, nurture leads, and track engagements focused on specifiers, contractors, and distributors in the green building market.

Mid-Market Opportunity With a revenue range and 11-50 employees, pursue mid-market builders, remodelers, and regional distributors who need scalable sustainable surface solutions and fast fulfillment for medium-sized projects.