Growing Subscription Base As the world’s largest gin subscription service and a top startup in the UK, Craft Gin Club has a robust and expanding customer base interested in premium craft spirits, presenting ongoing opportunities for upselling, exclusive partnerships, and new product launches.

International Expansion Recent collaborations with global partners like Kingsley Beverages in the USA and new launches like Pipa Rum de Goa indicate a strategic interest in expanding into international markets, opening avenues for regional product offerings and localized marketing campaigns.

Brand Collaborations Partnerships with well-known personalities like Phillip Schofield and brands such as Manchester Gin suggest strong brand affinity and co-marketing potential, enabling targeted campaigns to enhance user engagement and drive sales through special edition products and events.

Event Engagement Active participation in industry events and themed celebrations demonstrates a proactive approach to community building and brand visibility, which can be leveraged for promotional activities, exclusive event partnerships, and experiential marketing opportunities.

Diverse Product Offerings The launch of new spirits like Pipa Rum and curated boxes with rare gins shows the company’s willingness to diversify its product line, indicating opportunities to introduce complementary beverages, mixers, and accessories that cater to the craft spirits enthusiast market.