Mid-market Growth Target healthcare, manufacturing, and professional cleaning suppliers with Craft Laboratories’ established 1968 reputation for quality, service, and savings to expand into additional chemical products and cleaning solutions for small and mid-sized manufacturers.

Regional Focus Fort Wayne based operations suggest a strong regional sales approach. Develop local distributors and field reps to penetrate nearby states and leverage logistics advantages for faster delivery and lower freight costs.

Digital Enablement Current tech stack includes AWS and analytics tools; leverage data-driven outreach and personalized campaigns to identify high-margin customers in the chemical manufacturing and cleaning sectors.

Revenue Elevation With annual revenue in the mid tens of millions and a lean employee base, position value-added services such as custom formulations, bulk cleaning supplies, and equipment bundles to increase average order value.

Strategic Partnerships Align with complementary firms in cleaning equipment and supply distribution, and target similar mid-market peers in the listed comparable companies to accelerate channel partnerships and co-marketing opportunities.