Product Innovation Craft Sportswear North America has recently launched several innovative product lines including the Kype Pro road running shoe, the Pure Trail all-around trail shoe, and the Collective versatile training wear collection. This focus on high-performance, specialized sports apparel and footwear suggests strong opportunities for partnerships with athletic retailers, specialty sports stores, and team sports organizations seeking cutting-edge gear.
Market Expansion The company's recent launch of the Teamwear Collection and the new Run campaign indicates active efforts to increase brand presence in North America and penetrate various segments from professional athletes to everyday fitness enthusiasts. Sales opportunities exist in B2B sales to sports teams, marathon organizers, and fitness clubs looking for premium, stylish, and functional apparel.
Event Collaborations Participation in high-profile events like the Stockholm Marathon 2025 and product launches during major trail running events position Craft Sportswear as a competitive brand among endurance athletes. Collaboration opportunities with event organizers, sponsorship packages, or branded merchandise can enhance visibility and drive sales within the endurance sports community.
Digital Engagement The company’s use of digital platforms, including an active website and integration of e-commerce tools such as Apple Pay and review platforms, highlights its potential to leverage online channels for direct-to-consumer sales. Developing targeted digital marketing campaigns and exclusive online product releases can boost revenue streams and customer engagement.
Growth Potential With a revenue range of $1M to $10M and a focus on high-performance sportswear, Craft Sportswear North America is well-positioned for growth by expanding its product lines and increasing distribution through specialty retail and sports partnerships. Engaging with professional athletes and fitness influencers can further elevate the brand’s market share in the competitive endurance and activewear segments.
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$10BCraft Sportswear North America uses 8 technology products and services including Google Hosted Libraries, BigCommerce, Preact, and more. Explore Craft Sportswear North America's tech stack below.
| Craft Sportswear North America Email Formats | Percentage |
| First.Last@craftsports.us | 46% |
| First@craftsports.us | 5% |
| FLast@craftsports.us | 3% |
| First.Last@craftsports.us | 46% |
RetailMassachusetts, United States501-1000 Employees
Founded in 1973, CRAFT is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Combining a true love for endurance sports with a genuine textile heritage and a dedicated organization that dares to think big, we design, develop and manufacture cutting-edge apparel and accessories for Olympic champions and everyday heroes.
Company Overview
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Funding & FinancialsCraft Sportswear North America's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsCraft Sportswear North America's revenue is estimated to be in the range of $1M$10M
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