Strategic Industry Position CraftMark Bakery operates in the competitive foodservice and in-store bakery sectors, serving leading global and regional customers with on-trend frozen bakery products, presenting opportunities to expand relationships with large foodservice providers seeking innovative bakery solutions.

Recent Acquisition Momentum The recent acquisition by One Equity Partners signals potential for increased investment and expansion capabilities, making it an opportune time to position new product offerings or partnerships aligned with the company's growth trajectory.

Technological Edge Utilizing advanced bakery technologies and a modern digital infrastructure, CraftMark is primed to adopt and integrate new digital tools or product innovations designed to enhance efficiency and meet evolving customer demands.

Market Expansion Potential With revenue between $50M and $100M and a strategic location in the Midwest, CraftMark presents opportunities to scale sales through regional and national accounts, especially with foodservice companies seeking premium bakery solutions.

Sustainable and Food Safety Focus Built to FSMA and GFSI standards, CraftMark emphasizes quality and safety, aligning with customer priorities for sustainable and compliant products, creating a sales opportunity for environmentally conscious and safety-focused food clients.