Strategic Partnerships Crayon has recently announced a partnership with Kahoot! Group, presenting the opportunity for joint sales activities leveraging each other's networks and customer base.

Product Expansion With the launch of Backup as a Service and the acquisition of Mercedes Benz, Crayon is diversifying its product offerings, opening avenues for cross-selling and upselling to existing and new customers.

Market Recognition Being recognized as a Leader in Gartner's Magic Quadrant for Software Asset Management Managed Services enhances Crayon's credibility in the market, facilitating smoother sales cycles and easier access to new clients.

Talent Acquisition The appointment of Fadzai Munyaradzi as the global Vice President of ESG signifies Crayon's focus on sustainable practices, presenting a strong selling point to environmentally conscious customers and partners.

Artist Collaborations Collaboration with artists like Crayon and launching entertainment projects like the single 'Ngozi' creates marketing opportunities to engage with a wider audience, potentially translating into increased brand visibility and lead generation.