Focus on Managed Services Creating Margin emphasizes its expertise in post-implementation managed services, presenting an opportunity to upsell or expand ongoing support contracts as clients seek to reduce operational overhead and maintain their digital signage and workplace solutions efficiently.

Niche Market Specialization As a small company with a tailored portfolio in digital signage and workplace management, Creating Margin is well-positioned to target mid-sized organizations looking for personalized, flexible technology solutions that larger competitors may not offer.

Digital Technology Stack The company's use of diverse digital tools like WP Rocket, Google Fonts, and Facebook indicates a strong capability in digital content management and online presence, which can be leveraged to attract clients seeking robust digital communication strategies.

Growth Potential With revenue estimated between $1M and $10M and a small team, there is significant growth opportunity by expanding client base, geographical reach, or service offerings in digital signage, workplace solutions, and globalization strategies tailored to various industries.

Competitive Positioning Despite operating in a market with large players like Cognizant and Infosys, Creating Margin's specialized services and personalized approach can be presented as a competitive advantage to attract clients needing dedicated, high-touch digital signage and workplace management solutions.