Custom Packaging Expertise Criterion Packaging specializes in designing and manufacturing bespoke packaging solutions from flexible and rigid plastics, catering to a wide range of client needs across various industries, which presents opportunities for tailored product offerings.

Advanced Printing Capabilities Utilizing the latest digital print technology, the company can produce short-run, full-color branded packaging, enabling quick turnaround for promotional campaigns or limited-edition product packaging.

Global Client Base With the ability to supply companies worldwide, Criterion Packaging demonstrates international reach, making it a potential partner for multinational brands seeking consistent packaging solutions.

Growth Potential Given their small revenue scale and specialization, there is significant potential for expansion by targeting larger retail brands or industries requiring customized presentation and point-of-sale packaging.

Local Manufacturing Advantage Manufacturing entirely in Sheffield using European materials provides quality assurance and shorter lead times, which can appeal to clients prioritizing regional sourcing and sustainable supply chains.