Innovation and Product Development CRKT demonstrates a strong focus on innovation by frequently launching new knives and tools, including specialized models like the Provoke X Axe and Soldotna fixed blade. This presents opportunities to collaborate on limited editions, custom designs, or promotional campaigns targeting enthusiasts and collectors.

Active Trade Presence Participation in major industry events such as NRAAM 2025 and SHOT Show highlights CRKT's active engagement with the tactical and outdoor communities, creating potential for sponsorships, strategic partnerships, or distribution deals with retailers attending these shows.

Niche Product Offerings CRKT’s development of specialized products, including commemorative knives and collaboration with craftspeople for Damascus steel, indicates a niche focus that could be expanded through premium accessories, branded merchandise, or exclusive limited-edition collections targeting high-end consumers.

Market Positioning Operating within a competitive landscape alongside companies like Ontario Knife, Gerber, and Buck Knives with revenues between $1 million and $10 million, CRKT can explore strategic partnerships to expand its distribution channels and increase market share within the tactical and outdoor knife segments.

Technological and Digital Strategy Using platforms like BigCommerce, Yotpo, and OneTrust indicates a digital-first approach. Enhancing e-commerce capabilities and leveraging customer reviews and data can open opportunities for targeted marketing, cross-selling, and expanding into online retail channels to boost sales growth.