Growing SMB Market With Croft serving a mid-sized employee base of 51-200 and offering comprehensive managed IT and telecom services, there is a significant opportunity to target small and medium-sized businesses seeking scalable, secure communication solutions to enhance productivity.

Cloud and Cyber Security Focus Croft’s emphasis on cloud services and cyber protection indicates a demand among clients for advanced security solutions, presenting a chance to upsell and cross-sell additional cybersecurity packages to existing customers and new prospects.

Technology Stack Leverage Utilizing popular platforms like Microsoft 365 and Google Cloud, Croft can position itself to attract organizations already invested in these technologies, offering tailored integration and maintenance services that streamline their digital transformation.

Partnership Expansion Croft’s strategy of partnering with best-in-class providers opens opportunities to bring in new technologies and services, enabling sales teams to offer diversified solutions that meet evolving client needs in telecom, IT, and security sectors.

Financial Growth Potential Operating with revenues between 25M and 50M, Croft can target similar-sized organizations and leverage its established client base to expand additional managed service offerings, increasing recurring revenue streams and market share.