Strong regional focus Crossman & Company operates primarily in the Southeast with offices in Atlanta, Boca Raton, Orlando, Tampa, and Montgomery, representing 400+ shopping centers across six states. This regional concentration presents opportunities to upsell additional leasing, management, and investment sales services to existing landlord clients and expand portfolio coverage in nearby markets.

Mid-market scale With 51-200 employees and annual revenue in the 25 to 50 million range, Crossman & Company sits between small boutiques and national firms. This suggests a receptive audience for scalable, value-driven leasing and property management solutions, as well as bundled services that enhance efficiency for mid-size portfolios.

Strong service mix The firm specializes in retail leasing, management and investment sales for landlords, offering full-spectrum property services. There is potential to cross-sell advisory, asset management, and capital markets services to clients seeking comprehensive solutions for portfolio optimization and dispositions.

Talent growth signals Notable recent hires and promotions, including a Director of Client Services and senior-level promotions, indicate a focus on clientexperience excellence. This can be leveraged to position premium, relationship-led proposals to landlords seeking high-touch service and stable tenancy management.

Technology readiness Adoption of tools like WordPress, SharePoint, Google Cloud and related tech stack shows digital maturity that can support data-driven leasing, asset analytics, and client portals. Propose value-added offerings around technology-enabled leasing dashboards, performance reporting, and streamlined transaction workflows to existing clients and new prospects.