Brand Refresh Crunch Pak is launching a refreshed brand system in May 2026, including a new logo and modernized packaging across core product lines. This presents an opportunity to position complementary packaging partnerships, co-branding, and in-store display collaborations with retailers and brand licensors.

Expansion Gap Recent facility closure in Selah, Washington with a headcount reduction signals potential capacity realignment and renegotiation needs with distributors, co-packers, or new contract manufacturers to maintain service levels for large restaurant and school meal programs.

Co Brand Leverage Existing Disney co-branding demonstrates strong licensing capabilities and family-oriented appeal. This experience can be extended to additional character licenses or health-centric campaigns with retailers targeting kids, schools, and healthcare institutions.

Awarded Innovation Industry recognition for packaging innovation, including the Highest Achievement Award for Toy Story Lunch Kitz, highlights Crunch Pak as a supplier of differentiated, high-visibility products suitable for premium display partnerships and promotional programs.

Scale & Reach With revenue in the hundreds of millions and a supply chain footprint centered in Washington state, Crunch Pak is positioned to pursue enterprise=tfocused national foodservice and school district opportunities, leveraging its established multi-restaurant and produce sourcing relationships.